"For a company as unique as The Neutral Group to open its facilities in the UAE took a lot of planning and we needed to have an understanding of exactly what was required in order for to us to not only begin trading, but more importantly, begin trading successfully. Dubai FDI was an essential part of that process and gave us guidance, hands on help and a very personal service – to the point that they even created a new category for us to obtain the licence more quickly. From the outset we felt valued as a company and that our business was recognised as innovative, inspirational and would make a significant contribution to Dubai's diversity and economy. Dubai FDI also has an eye on the bigger picture, where companies such as The Neutral Group will encourage more businesses from the green technology sector to realise that Dubai is not only making life easier for start-ups, but investing heavily in what is becoming an essential industry."