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Over the past decade, Dubai has established itself as the world's premier shopping destination, having rivalled and now surpassed the traditional lure of London, Paris and New York – the city was ranked first in the CB Richard Ellis' 2011 report, "World's Top 20 Cities for Retail".

The sector continues to flourish and each year thousands of successful new businesses strengthen Dubai's position as the undisputed retail leader.

As home to more than 70 shopping malls, including the world's largest, Dubai has a constant calendar of promotions including Dubai Shopping Festival and Dubai Summer Surprises, organized by the Dubai Events and Promotions Establishment, part of Dubai's Department of Economic Development.

The 2012 month-long Dubai Shopping Festival is estimated to have contributed around AED15 billion to the Emirate's economy, and dramatically boosted hotel occupancy rates, drawing millions of visitors from around the world, including many from neighboring GCC countries, China, India, Russia and Africa.

With world class global marketing, a proven track record in quality and value, a reputation for service excellence and the invaluable Dubai brand, establishing a retail business in this sales-driven haven continues to be a priority for established and emerging businesses alike.​